YouTube Marketing Strategies
- 2nd largest search engine with 3 billion monthly searches
- Integrated into google search for maximum exposure
- Online video is one of the most consumed forms of media on the web.
- Youtube makes it incredibly easy to upload and embed content onto your website or blog
Your goal should be to drive traffic off of YouTube to your own website where you can get them to take a specific action.
For example: Sign up for your newsletter, download some free resources to get their email or book an appointment.
Have a link with a call to action at the top of your description. You can also use annotations to create links on the video.
Optimize your video to get maximum views
Keywords: You need to think about how your audience would be searching for your video but also keep in mind how search engines work. Use keywords that are specific to your demographic. Check out what your competitors are doing on YouTube and see what keywords they are using. Use all their good ideas and find ways to one-up them by improving on their work. It’s best to plan this ahead of time in a text document then to just think of them on the spot. Use popular keywords that get many searches per month. You can use keyword generating tools to come up with ideas such as Google keyword planner. Put your keywords in all available fields.
#1 Title: Give your video a title that is appealing, benefit driven and keyword rich. You get 100 characters to your disposal. Try and use them all. This is the most powerful field when optimizing your videos for the search engine. Make sure to be accurate and descriptive. If you are deceitful and don’t deliver what was promised you will get lots of dislikes on your video.
#2 Description: Start with a call to action at the top and include all relevant links. More people will see your call to action if it’s at the top of your description. You will also get a better click through rate. Below that have a short description of your video, what people can expect to learn or get out of it. Creatively plug in your keywords so it makes sense to the reader and helps you out with your rankings. Make sure your description is as relevant, accurate, and as keyword rich as possible. At the bottom, list as many keywords as you can.
#3 Tags: List out all your keywords in the tags section and use as many as youtube will let you use. Be sure to include any and all related keywords in the tags field.
#4 Transcript: Also have your keywords in the script so when youtube transcribes your video it will give an extra boost to your rankings. Make sure when you upload your transcript that it matches the video exactly. Google double checks to see if you try and trick them.
#5 Video Thumbnail: Use bright colors, an eye catching photo and text on the thumbnail image. Make sure it’s relevant. Don’t trick people or they will leave right away and that will damage your rankings and metrics.
#6 Name your video file accurately: Title_Keywords.mp4
Other ways to boost rankings
YouTube rewards videos that get a reaction. To boost your rankings get your friends, family, long time clients, etc to comment, like and share your video.
Where should I post my video?
Place the video and a captivating benefit-driven headline at the top of the page. Have a keyword heavy article that goes into detail about your topic below.
Optimize your blog post for SEO to rank in search engines.
Drive traffic from PPC (Pay Per Click Ads) to a landing page.
What’s a landing page?
A web page with no external links. The goal of the page is to guide the viewer to take a specific action. They only have 2 options. Follow the path you want them to take or close the webpage.
Landing pages are specifically designed to convert traffic generated from PPC advertising into leads. Make sure to set up a proper sales funnel and a way to capture leads.
Put your main video on the homepage of your website.
Share on all social media channels
Share your video on all social media channels that your audience visits. Make sure they are good quality posts and share it on your company page, personal page, relevant groups, communities and online forms.
Facebook, Google +, Twitter, LinkedIn, etc
Send an email out to your list. Ask them to share, like and comment on your video.
Any video uploaded to YouTube can be an ad. Video ads appear before other videos on YouTube, beside playing videos and in search results. Set your daily budget and target the right customers based on age, gender, interests and location. You only pay when someone engages with your ad. If they skip it before 30 seconds (or the end) you don’t pay a cent.