Social Media Marketing Green Marketing Business Development Notebook Contact us LinkedIn

Business Development


Business Strategy Notebook
Your ultimate resource for success!

Learn to Pitch Your Ideas Like a Pro! – Jayesh Parmar

Learn to Pitch Your Ideas Like a Pro! - Jayesh Parmar

Pitching your startup ideas effectively is a crucial skill that will help you acquire financing, customers, partners, and top talent. These notes will help you improve your pitching skills and recruit potential co-founders. This intensive, collaborative workshop by leading startup Founder Jayesh Parmar was designed to help you understand the key ingredients of a successful pitch.

If you like my notes and want to get updates on future posts sign-up for my newsletter or like my facebook page.

Vancouver Startup Founder MeetupPicaticFacebookInstagramTwitterJayesh Parmar Linked In


My company,  name of company, Is developing a defined offering To help a defined audience solve a problem with Secret sauce.


My company, the founder institute, is developing a training and mentoring program to help entrepreneurs launching a new startup create meaningful and enduring technology companies with shared equity that encourages peer support. Complete your Founder Institute application at


My company, Explainer Videos Vancouver, is developing animated sales videos. We help Internet and eco-friendly organizations tell their story while explaining the benefit of their product or service. Explainer videos help increase conversions, handle objections and are more engaging than static boring text. We create thoughtful quality videos for high-value clients who understand the importance of branding and marketing. You can check out our work at



  • A note is a debt security obligating repayment of a loan at a set interest rate in a defined time period. The following are three types of notes.
  • Read more: Investopedia

Seed Round:

  • Seed money, sometimes known as seed funding or seed capital, is a form of securities offering in which an investor invests capital in exchange for an equity stake in the company. The term seed suggests that this is a very early investment, meant to support the business until it can generate cash of its own (see cash flow), or until it is ready for further investments. Seed money options include friends and family funding, angel funding, and crowdfunding.

“A” Round Financing

  • The first major round of business financing by private equity investors or venture capitalists. In private equity investing, an “A” round, or Series A financing, is usually in the form of convertible preferred stock. An “A” round by external investors generally takes place after the founders have used their seed money to provide a “proof of concept” demonstrating that their business concept is a viable – and eventually profitable – one.



  • Body language is so important.
  • Hook the investors in the beginning of your presentation


  • Do lots of research
  • Know who you are pitching to
  • Crunchbase and Angel List is your friend
  • Find investors that understand your business
  • Know their story


  • Do not pitch your ideal investor first
  • You will find out how to iterate your pitch
  • You will need to have good answers to all their questions
  • Fundraising takes time


  • You are going to get rejected a lot
  • View it as a data point. Something to learn from.
  • Find out the reasons why they didn’t invest
  • Ego is your enemy


  • Most investors invest because fear or greed
  • Your job is to create fear and greed
  • Fear of missing out on a great opportunity
  • Create a feeling of scarcity. Like they will miss out if they don’t invest now.


  • Investors will test you to see if you know what you are doing


  • You will need at least 100K just to get started
  • Then move onto seed round funding

P = Product

  • Distinctive

T = Team

  • Execution

T = Traction

  • Cash, Users

M = Market Cap


  • Be authentic conversational
  • If you are too salesy you will push people off
  • They’re buying into your vision
  • A pitch is a date. Your goal is to get a second one
  • Ask for warm referrals from your strongest connections
  • Strongest connection come from another founder
  • Pitching is a full-time job that needs focus


  • Kill the writing and don’t use too much text. It distracts them.
  • The focus should be on you
  • Be more interesting than the image
  • Make your pitch exciting


  • Be a painkiller not a vitamin
  • Talk about the solution


  • Show customers and sign ups
  • Show your customer personas
  • Customer validation
  • 900 users –> 10% sign up –> = 45mil
  • Talk about your traction

Show the market cap.

  • Whole market –> dream –> realistic.

Do not hide from your biggest competitor

  • Highlight the difference and why you’re better
  • Eliminate objections

Talk about your business model

  • Freemium –> Premium –> Flywheel

Use of funds

  • How much you’ve raised
  • 30% tax credit incentive
  • Show current investors as social proof


  • Talk about your team
  • Your biggest pitch is on your team
  • Your team should have the skills you don’t have
  • Fill in the gaps
  • I believe it is essential to have a cofounder even from the beginning
  • It’s rare for a single co-founder to get funding
  • Investors are looking for a team
  • You need a hustler / front man, a hacker and a designer

What if I have no money and no team?

  • Get a co-founder
  • Someone willing to go on a ramen noodle diet
  • You can use employee stock option as a way to attract talent
  • Pay people with equity with E stock
  • Good talent will attract more talent
  • Find people that are more attracted to your vision than money.

Have a version of your pitch in layman’s terms if you have to explain your business to a non-technical audience. Not everyone will know what an API is. makes it simple to create stunning event pages, manage registrations, and sell tickets anywhere.

Nature Photography prints On Canvas ©

Similar posts
  • Is Franchising Right For You? –... I have helped over 550 business owners over the past 37 years, many in franchising. (Franchisors and Franchisees) My passion is to help entrepreneurs, financial advisors, and franchise business owners achieve and succeed. I enjoy strategic planning and relationship building with my clients. One special point of pride is being a certified consultant for Winslow [...]
  • Lessons learned from 40 years running... Doug Anderson has created a Management Training Program used by over 300 businesses in the past 15 years. The program objective is to increase the business and management job skills of the business owner and their staff. The program comes from the experience of attending 25 years of sales training programs from large corporations and [...]
  • Critical Path – Sticky Notes Sy... Earl Flormata aka “The Evil Marketing Genius” is known as the one of the most sought after digital marketing and sales consultants in the Vancouver Marketing arena. He is famous for ranking business and people on Google and has sold over 50 million dollars worth of products and services both on and offline. Earl Flormata [...]
  • How To Systemize Your Business So Tha... Most businesses rely on the owner to work hard to achieve a level of success just above survival. It’s sad, but if you operate the way 97% of businesses do, you’ll never become wealthy or free. If you would like to discover the steps to create real business success, and all the money, time and [...]
  • How Millionaires Invest & Manage... You don’t have to wait to be wealthy! Learn how millionaires invest, forget “pinch, save, and wait” plans that make you hold out for 20, 30, even 40 years to start enjoying your money and the great life that goes with it. Forget get-rich-quick schemes that promise a windfall but carry a huge risk of [...]

Leave a Reply

Your email address will not be published. Required fields are marked *