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Use LinkedIn To Generate More Business

Use LinkedIn To Generate More Business

Melonie Dodaro – Top dog Social Media

Author the LinkedIn code
Website
Linkedin
Twitter

INTRODUCTION
Melonie Dodaro, is an international social media speaker, consultant and trainer who has been dubbed by the media as Canada’s #1 LinkedIn Expert & Social Media Strategist. Melonie’s passion is in helping businesses cut through the noise on social media and get amazing results with marketing their business online.

 


LinkedIn is the worlds #1 Business Social Media Network

  • 9 million people in Canada
  • Avg Household income on linked-In $109,000
  • People are 2X more confident with the information they get on linked-In than any other social network
  • Its 277% more effective for lead generation when done right.
  • So are you ready to use LinkedIn to generate more business?

Are you making the right impression?

  1.      Get found – Be found for what you offer
  2.      Attract your ideal client
  3.      Stand out – social media is noisy
    • 99% of people are doing it wrong so this is easy

Step 1: Optimize Your Profile

  • Have 2 – 3 specific keywords that have a high density throughout your profile
  • What keywords would people use to find you?
  • In your  headline  –  Holds weight in linked-In’s Algorithm
  • In the title of current experience
  • In the title of past experience
  • In your skills
  • Use your location name if you’re a local only business

EXAMPLE: Kelowna accountant & business advisor helping businesses, Start-ups & Real Estate Investors experience growth and profits

Expert Tip: Don’t use owner or CEO as your title. Use words your clients search for like animator, designer, web developer, ect

Who’s Viewed Your Profile?

  • Once you’ve optimized your profile your numbers should exponentially increase
  • Track your profile views to see the difference

Step 2: Attract & Engage Your Idea Clients

  • Summary – client focused written well
  • Write in 1st person
  • Speak to your target market
  • Share how you can help them solve their problems. Make it about them not you.
  • Use a call to action. If you looking for XYZ  Email me here or Download this Free Report

Get them on the phone

  • Get people on the phone as quickly as you can for big ticket items
  • You can’t sell people expensive items without phone call. Email only goes so far.
  • Get them into a Funnel so you stay top of mind. Give value.

Look at your best clients

  • What similar qualities do they have?
  • What do they want? What problems do they have?
  • Speak to them and use their language

Step 3: Complete Your Profile

  • Professionally done profile pic
  • Video – No more than 2

Skills and Endorsements

  • 99++ Endorsements on your main skills and keywords
  • Profiles with social proof show up higher in linked-in search
  • Get many recommendations

Linked-in Principles

  • Listen to the language your target market uses
  • Invest time consistently into linked in to see results
  • Express needs of ideal clients
  • Keywords throughout profile
  • Visual enhance your profile with videos and pictures
  • Develop a lead magnet
  • Initiate new relationships by personalizing message
  • Nurture relationships on LinkedIn
  • Create messages that provide value
  • Connect and build your network
  • Develop strategic partners with people that have a similar target audience
  • The larger your network the easier it can be to find other people
  • But don’t become a lion (1000+ Contacts). You want quality contacts.
  • Move relationships offline to convert prospects into a client

How much time should I allocate to Linked-In

  • Need a little business  –  10min a day
  • Need some business –  30min a day
  • Need lots of business –  60min a day
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