Social Media Marketing Green Marketing Business Development Notebook Contact us LinkedIn

Business Development


Business Strategy Notebook
Your ultimate resource for success!

Use LinkedIn To Generate More Business

Use LinkedIn To Generate More Business

Melonie Dodaro – Top dog Social Media

Author the LinkedIn code

Melonie Dodaro, is an international social media speaker, consultant and trainer who has been dubbed by the media as Canada’s #1 LinkedIn Expert & Social Media Strategist. Melonie’s passion is in helping businesses cut through the noise on social media and get amazing results with marketing their business online.


LinkedIn is the worlds #1 Business Social Media Network

  • 9 million people in Canada
  • Avg Household income on linked-In $109,000
  • People are 2X more confident with the information they get on linked-In than any other social network
  • Its 277% more effective for lead generation when done right.
  • So are you ready to use LinkedIn to generate more business?

Are you making the right impression?

  1.      Get found – Be found for what you offer
  2.      Attract your ideal client
  3.      Stand out – social media is noisy
    • 99% of people are doing it wrong so this is easy

Step 1: Optimize Your Profile

  • Have 2 – 3 specific keywords that have a high density throughout your profile
  • What keywords would people use to find you?
  • In your  headline  –  Holds weight in linked-In’s Algorithm
  • In the title of current experience
  • In the title of past experience
  • In your skills
  • Use your location name if you’re a local only business

EXAMPLE: Kelowna accountant & business advisor helping businesses, Start-ups & Real Estate Investors experience growth and profits

Expert Tip: Don’t use owner or CEO as your title. Use words your clients search for like animator, designer, web developer, ect

Who’s Viewed Your Profile?

  • Once you’ve optimized your profile your numbers should exponentially increase
  • Track your profile views to see the difference

Step 2: Attract & Engage Your Idea Clients

  • Summary – client focused written well
  • Write in 1st person
  • Speak to your target market
  • Share how you can help them solve their problems. Make it about them not you.
  • Use a call to action. If you looking for XYZ  Email me here or Download this Free Report

Get them on the phone

  • Get people on the phone as quickly as you can for big ticket items
  • You can’t sell people expensive items without phone call. Email only goes so far.
  • Get them into a Funnel so you stay top of mind. Give value.

Look at your best clients

  • What similar qualities do they have?
  • What do they want? What problems do they have?
  • Speak to them and use their language

Step 3: Complete Your Profile

  • Professionally done profile pic
  • Video – No more than 2

Skills and Endorsements

  • 99++ Endorsements on your main skills and keywords
  • Profiles with social proof show up higher in linked-in search
  • Get many recommendations

Linked-in Principles

  • Listen to the language your target market uses
  • Invest time consistently into linked in to see results
  • Express needs of ideal clients
  • Keywords throughout profile
  • Visual enhance your profile with videos and pictures
  • Develop a lead magnet
  • Initiate new relationships by personalizing message
  • Nurture relationships on LinkedIn
  • Create messages that provide value
  • Connect and build your network
  • Develop strategic partners with people that have a similar target audience
  • The larger your network the easier it can be to find other people
  • But don’t become a lion (1000+ Contacts). You want quality contacts.
  • Move relationships offline to convert prospects into a client

How much time should I allocate to Linked-In

  • Need a little business  –  10min a day
  • Need some business –  30min a day
  • Need lots of business –  60min a day
Similar posts
  • 4 STEPS TO SOCIAL MEDIA PROFITS ̵... A Brief Bio of Matt Astifan Studied FILM and then somehow landed in Real Estate where I spent a year getting into over $30,000 of debt Started selling Websites and SEO at the age of 24… Kinda figured out this Internet marketing stuff from there. Spent last 7+ years studying Social Media and created the [...]
  • Instagram Marketing Notes Want to improve your Instagram marketing? Instagram is one of the fastest growing platforms on the web. For me, it started off as a hobby. I love photography so I’m always taking lots of photos. As I learned how it works I started to see HUGE potential in the platform. I now see Instagram as [...]
  • How I Generated 1.4 Million Facebook ... Discover the super secret “Non-Marketing” Marketing System that Dolan Ramsey used to build his Facebook Page to more than 1.4 million Likes in less than a year! Fans don’t mean much these days unless you can get them to convert into email subscribers, and eventually paid customers. Dolan will share his “secret system” that generated [...]
  • How to Build an Online Following of O... How to Build an Online Following of Over 100,000 People   Ricky Shetty Daddy Blogger Youtube Facebook Twitter Social Media Mastery Conference   Ricky Shetty is the owner and operator of the popular family-friendly website In addition, Ricky is the founder of YVR Bloggers, YVR Foodies, and YVR Dads as well as the Executive [...]
  • Science of YouTube Marketing The Science of YouTube Marketing, with Greg Smith Greg Smith Website YouTube Twitter Facebook Page Linked-in   Greg has been using YouTube to drive traffic, generate leads and make sales since 2006. One of his YouTube channels has only 15 videos and under 1,600 subscribers. No changes have been made to the channel in over [...]

Leave a Reply

Your email address will not be published. Required fields are marked *

Sign up for more notes!