INTRODUCTION
Dan Lok is a multi-millionaire and serial entrepreneur, and an international best-selling author. He is frequently referred to as Dan “The Man” by his closed friends and business colleagues. In fact, if you Google “Dan Lok”, you’ll see his name is all over ONE MILLION web pages! That should tell you something.
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How to Introduce Yourself More Effectively at Networking Events
Conventional wisdom is almost always wrong. What do most people do? They go to networking events and they learn the elevator pitch. You try and say how great you are like people should be admired by your presence. But the truth is nobody gives a damn. People don’t care. In that 30 seconds all people are thinking is, what’s in it for me? They are thinking about themselves.
Whenever you talk a lot about what you do you don’t come across as helpful. You come across as needy and needy is creepy. You come across so desperate. How many of you want to deal with needy people?
People go to networking events thinking it’s a business card collection contest. Or you think it’s another kind of contest. How many business cards can I give away. You plan is to give every single person you meet a business card. Just to make sure they know you. That doesn’t work. This is like you walking into a pub and asking every girl there. “Your place or mine?”. Occasionally you might get lucky. But most of the time, what happens? Ya! It’s insulting to most people! The truth is just because they know you doesn’t mean they want to do business with you or refer you business. These strategies don’t work, yet we keep doing them because we don’t know any better. This is what everyone does. This is what I mean by conventional wisdom is always wrong. If everyone else is doing it, it’s probably the wrong thing to do.
Successful Networking Tips – What works?
Before you give out your business card to anyone that person better be qualified. They have to earn the damn right to have your business card. Think about the value you provide in the marketplace and what your ideal connections are?
Here’s what works. It’s called “Having conversation”. Get out of your ego! Get out of your agenda! 99% of the people in the room are not your ideal clients anyway.
Forget the elevator pitch. Introduce yourself in 1 line, very short. The next thing that comes out of your mouth better be a question. “Tell me more about what you do? … Ah interesting. So how do you do that? What’s your problem / struggle?” Instead of trying to sound good, try to be helpful or useful to them. Add value to their lives first before you ask for anything in return. Forget trying to shovel your product, service, offer down other people’s throats. Instead, refer people that may be able to help them. They may need a web designer. Suggest one you’ve worked with that delivered good results. 10-20 days later follow up and ask how things went with the web designer. If they are a nice person they will reciprocate and do something for you in the future. You don’t have to ask for the business. They will want to give you the business or will want to find someone else to give you business. The idea is to develop meaningful relationships. Can you develop meaningful relationships with everyone? Hell no. Quality is more important than quantity. Go to networking events and look for 2-3 quality relationships. Someone you can help and add value. That’s it.
The basic fundamental of business – It’s not about yourself.
It’s about the value you provide. There are so many ways you can help people beyond your own product or service. Think about what can I do to add value. This should be the only thing going through your mind. Focus on listening to them. Don’t be thinking about how can I sell this person some stuff.
In life there are 2 types of people. Givers and takers. You don’t want to be a taker. Do you want to do business with a taker. HELL NO! You want to giver. Give value up front and develop meaningful relationships.
| What you’re NOT going to do? | What you’re going to start doing? |
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Dan Lok’s Books
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