Want to improve your Instagram marketing?
Instagram is one of the fastest growing platforms on the web. For me, it started off as a hobby. I love photography so I’m always taking lots of photos. As I learned how it works I started to see HUGE potential in the platform. I now see Instagram as a valuable marketing tool.
These are all the best tips I collected while doing research on how to improve my own Instagram page. I will constantly update this post with new tips as I learn more.
Instagram Marketing Cheat Sheet
How to set up your page
- Set up a really great account, with a specific theme or purpose in mind.
- Think about what kind of images your audience would like to see.
- What’s popular on Instagram?
- Food fitness, quotes, animals, beautiful images
- Mix up your content. Post more than one type of content.
- Photos, quotes, videos
- Instagram is about visual storytelling with a video you can bring your story to life.
Take your photo liking and commenting to the level of EXTREME
- To build more visibility on Instagram comment and like other people’s photos as much as possible.
- Do this with multiple tags in your industry, until you’ve liked thousands of pictures.
- Commenting provides a personal touch and people will be flattered with your nice comments and be more inclined to follow you!
- Personalized, unique comments are more effective than basic ones.
- For example “I really love the composition you chose for this photo of the Eiffel Tower. You’re an amazing landscape photographer. Looking forward to seeing more!”
- Is better than “Nice!”
- If you do this everyday you are guaranteed to see your number of followers rise rapidly
- You can always delegate this if you are too busy.
Hashtags for people that want more followers and likes
- These people are likely to return the favor
Add the best Hashtags
- Pick the best hashtags for your business or niche market
- Click here for a list of the best hash tags to use
- Find the hashtags that get you lots of followers and likes
- Take Advantage of Trending Hashtags related to your brand
- You can use Instagram’s Explore feature to find posts related to trending hashtags
- Tag people with lots of followers in your industry
Post regularly but don’t spam the news feed
- Post between 1 and 10 photos a day, this should keep your audience engaged and make sure there is always something of yours in their feed.
- Avoid posting more than one picture at a time. This can clog up your followers’ news feeds, which many people don’t like.
- Keep in mind the average post has a window of about four hours to pick up likes and comments
Post at the right time of day.
- Think about your followers and their patterns – most people check their Instagram in the morning, before school or work, in the evening on their commute home, and right before bed.
- Use apps like Statigram to find out the peak hours among your followers, which can help you figure out when to post content.
Convert followers into customers by driving them into a funnel
- Give away something of valuable in your bio for an email address.
- Something like an ebook or some kind of internet goodie.
- This is how you can turn followers into customers
- Use a landing page to collect leads
- Add a call to action in every post to direct people to this link
Set-up a link you can track
- Unfortunately, Google Analytics doesn’t accurately track this traffic on it’s own
- First use Google URL Builder to tell google analytics where the traffic is coming from.
- Add your website URL, Campaign Source as Instagram, Campaign Medium as Instagram-Bio
- Google will spit out a really long link.
- Use a link shortener before posting it on your profile
Direct Users to Your Most Valuable Content
- If you don’t want to set up a sales funnel for your business you can also use the link in your bio to direct people to your
- Most recent blog post
- Most popular content
- Or a general post that acts as a navigational tool linking to all your most popular content. That way the viewer can decide what they want to read.
Businesses Killing it on Instagram
Use the Internet to get OFF the Internet
- Deepen the relationships you build online
- Pick up the phone or go to a meeting with them
- Social Media is about Connecting with your marketplace in a relevant way
- Remember you get out of a community what you put into it
- What can you do to help your community?