The most powerful and influential people in the world all have one critical thing in common: effective communication.
They know exactly what to say and do in order to influence others in a profound way, while winning both respect and admiration.
As a master communicator and teacher, Dan Lok will guide you, step by step, through his tested and proven system.
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How To Communicate Your Way To Riches with Dan Lok
Everything you want and don’t have, you will get it from other people. The way we communicate with others and with ourselves ultimately determines the quality of our lives. So master communication skills and you will get everything you want.
“The better communicator you are, the wealthier you will become. There are TWO FORMS of communication that must be mastered.”
1. Internal Communication.
This is what you are saying to yourself about any area of your life. That includes relationships, health, wealth, skills, and abilities.
- “If you think you can or think you can’t you are right.”
- Your internal belief system affects your external Communication
- All the skills in the world won’t help you if you don’t work on your internal communication first.
- Whoever has more certainty will influence the other party.
- If you want to persuade others you have to start with yourself.
- You need to believe in what you do in order to get others to follow.
- Don’t let fear take over Internal communication.
- You need to have this kind of conviction: I’m going to sell something they don’t even know they want yet but in the end they will thank me for it.
- You have to argue against the negative little voice in your head. Your positive energy has to overpower the negative. Tell him or her to shut the hell up.
- Have good internal dialog in the mirror.
- I’m not talking about affirmations. Not “I’m a happy successful person”
- Instead, handle your own objections with yourself
2. Outward Communication.
This is your ability to influence other people. Now influence in this case is not just getting people to buy from you. It is not manipulation either.
The difference between persuasion and manipulation is your intent. If you intend to help the other person that’s persuasion. If you use people to get what you want at their loss, that’s manipulation. Use these powers for good not evil.
Always continue to sharpen your Communication skills
- Marketing = Communication
- Leadership = Communication
- Sales = Communication
- Great entrepreneur = Great communicator
The art of communication is the language of leadership.
All great leaders are great communicators. In order to shift a company, you must first start with the leader.
- Employee problems = Lack of communication
- Marketing problems = Lack of communication
- Sales problems = Lack of communication
As entrepreneur, you don’t get to relax. Your energy always has to be high.
- You’d better be at a 10 or an 11 if you want to motivate other people at an 8.
- The most important person to influence is you.
High-performance entrepreneurs have to always be hungry
- Have a sense of urgency.
- Be one hungry mofo
- Go after deals at 100%
We can’t force people to move forward with you, but your passion can motivate and inspire them.
“A leader takes people where they want to go. A great leader takes people where they don’t necessarily want to go but ought to be.” – Rosalynn Carter
“Nothing great in the world has been accomplished without passion” – Georg Wilhelm Friedrich Hegel
Dan Lok’s Books
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Improve Your Listening Skills
People don’t buy because they understand what you sell. People buy because they feel understood. Find out their needs, wants, and ask a lot of questions before you offer anything.
Instead of telling “You should do ____.” Ask “Have you thought of ____.”
“I would say that listening to the other person’s emotions may be the most important thing I’ve learned in twenty years of business.” – Heath Herber, Herber Company
Five Ways to Improve Your Listening Skills
- Maintain eye contact
- It shows others that you are paying attention.
- Match their eye contact to not be creepy.
- Some people love eye contact. Others prefer to look away from time to time. Depends on the other party
- Another way to show that you are listening is to lean in with your ear
- Take Notes
- This will reinforce your memory. It’s advisable to ask permission first in some situations.
- This is good for when you meet someone more successful than you.
- Ask: Do you mind if I take notes?
- Shows respect and makes them feel valued.
- Allow people to finish their own sentences
- No matter how enthusiastically you want to jump into the conversation.
- Doing so will indicate respect for what the person is saying.
- Let them finish their sentence and then ask. Would you like my feedback?
- Is what you have to say more important to the person speaking?
- Respond so the other person knows you’re listening.
- Your response maybe “Yes” or “I see” or merely nodding your head. Any of these will do.
- I see where you are coming from
- That is profound
- I wish I could do what you do
- Ask core questions.
- That is typically a series of “why” questions that go deeper into a particular subject to gain the greatest understanding of a situation. Start with broad information and continue seeking more specific responses.
- Ask core questions – So you don’t get a yes or no answer
- Why is that important? How can I help?
- What’s preventing you from moving forward?
- Asking them profound questions. Questions shift belief/change lives.
These may seem simple but complexity is the enemy of execution. If you think these sound like common sense, first ask yourself “How many people do you know that do all this? How would it transform your life if you did?” If you do it, you will stand out. People will like you but they won’t know why. It’s subconscious.
“Of all the skills of leadership, listening is the most valuable – and one of the least understood. Most captains of industry listen only sometimes, and they remain ordinary leaders. But a few, the great ones, never stop listening. That’s how they get word before anyone else of unseen problems and opportunities.” – Peter Nulty, National Business Hall of Fame Fortune Magazine
Think of 3 people you know that are amazing listeners. Are they?
- Liked by you
- Trusted by you
- Respected by you
How well do you listen to your customers and employees?
- You have 2 ears, 1 mouth for a reason
- Listen 2X more than you talk.
How do you make people feel when you are speaking to them?
Why You Want To Be A More Confident Public Speaker
All speaking is public speaking
- motivating your team
- talking to a group of friends
2 kinds of public speakers –
- Good public speakers
- Public speakers that Suck
Stage Time = Wealth Time
- How many more sales could you make if you could talk to 100 people at once?
- Deliver more value to more people
- You never know who is in the audience
How to Overcome Stage Fright
- Quick Fix #1 – Focus on the audience not yourself
- Quick Fix #2 – Change your state
- Make the switch.
- Develop your own POWER MOVE.
- Quick Fix #3 – Practice and record yourself on video
- Don’t wing it.
- Practice 3-4 times to lower anxiety
- Get some training
Great Public Speakers
- Brian Tracy
- Tony Robbins
5 Tips to Improve Your Public Speaking Skills
Public Speaking Tip #1 – Speak to one person, not to the group
Look at your language. Would I say this one on one?
I NEVER USE:
- “You are such a good crowd.”
- “What a good looking group”
- “You all got up early this morning”
- “Ladies and gentlemen”
- “Take your seats”
- “Without further ado”
Keep it conversational
- “Hello” is better than “Hi everybody”
- You are great not what a great crowd
- Take your seat, not take your seats
Public Speaking Tip #4 – Don’t hide behind the black box
- Never present behind a podium
- You can’t use your body as well.
- Use a hands-free mic
- Move around
- Don’t stand still.
- Project confidence. You own the stage
Public Speaking Tip #3 – Deliver from your power spot
- Center stage – Where you can see most amount of people
- First look and scan the room before you start
- With a small audience make contact with everyone
- Scan a large audience
When telling a story
- Think about the past, present and future
- Negative & positive
- People read left to right.
- When talking about the past or the negative be on the audiences left.
- When talking about the future or positive be on the right.
- This is subconscious
- People will feel something is off if you do it the other way around
- Sharing future from the wrong spot is weird.
- Put products on future side
Public Speaking Tip #4
- Speak from your diaphragm
- Voice will penetrate and bounce off the wall in the back
Public Speaking Tip #5
- Entertain, Educate, Empower
- Do not lecture your audience. That’s the job of a professor.
- First goal is to entertain. If they are having a good time the information will sink in.
- Think about how you can empower them.
- Give them something to do to walk away with.
- Why are you on stage? Make it your goal that every person walks away with some kind of value.
Hydrate voice 2 hours before you go up. Water or green tea.