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How to Build an Online Following of Over 100,000 People, with Ricky Shetty

How to Build an Online Following of Over 100,000 People

Build an Online Following - Ricky Shetty


Ricky Shetty is the owner and operator of the popular family-friendly website In addition, Ricky is the founder of YVR Bloggers, YVR Foodies, and YVR Dads as well as the Executive Director of the upcoming Internet Marketing Mastery Conference which features Matt Astifan talking about Facebook Advertising.


How to Build Your Massive Online Following

  1. Social Media
  2. Blogging
  3. Podcasting
  4. Email Marketing
  5. Internet Marketing

It’s not who you know, it’s not what you know, it’s who knows you.

First Calculate your Total # of Followers

How many followers do you have? Know where you’re at and where you want to go. What is your plan to get there?

  • Facebook Friends _
  • Facebook Fan Pages _
  • Facebook Groups _
  • Twitter Followers _
  • LinkedIn Connections _
  • Google+ + Followers _
  • Instagram Followers _
  • Pinterest Followers _
  • YouTube Subscribers _
  • YouTube Total Views _
  • Podcast Listeners _
  • Blog Visitors _
  • Email Subscribers _
  • Other Social Media _
  • * Klout Score _
    • The Klout Score is a number between 1-100 that represents your influence. The more influential you are, the higher your Klout Score.
    • Click here to get your score
  • * Alexa Ranking _

Social Media Strategy

Think about where your clients and readers are.

Featured Notes on Social Media

Facebook Strategy

  1. Build up your number of friends
  2. Turn on followers (Add follow button on FB)
  3. Create separate fan pages for each of your businesses
  4. Start facebook groups around your passions
  5. Engage, engage, engage!

You should have a group and fan page.

  • Facebook Fan page – you have to pay to reach your fans
  • Groups – free to run

Twitter Strategy

  1. Follow as many people as possible in your industry
  2. Use Crowdfire App to delete unfollowers
  3. Create lists of key influencers
  4. Post consistently with your unique hashtag
  5. Engage, engage, engage!
  6. manage flitter

Linkedin Strategy

  1. Connect with as many people as possible.
  2. Join groups in your industry
  3. Create your own LinkedIn Group
  4. Don’t mass message people – big LinkedIn “No, no!” 🙂
    1. Focus on developing relationships
  5. Engage, engage, engage!

Blog Strategy

  1. Figure out your blog mission, vision, and values.
  2. Determine your ideal reader
  3. Blog consistently and frequently
    1. Blog at least 1x week, 2x is even better
  4. Create an email opt-in offer
  5. Engage, engage, engage!

Email Strategy

  1. Compelling lead magnet above-the-fold
  2. Captivating email headline
  3. Call to action on every email
  4. Content-based email newsletters
  5. Engage, engage, engage!

 Google +

  • be on as many google properties as possible.
  • Can give you benefits like SEO Boost


  • try to keep posts followers and following around the same number.
  • Popular with food, fitness


  • 85% of total users are female
  • Good for food


  • Header is most important
    • Include a discount or offer
  • Subscribers >> Open Rate >> Click through rate  >>  Conversions
  • Money is in the list


  • Share on multiple platforms

Top Search Networks

  1. Google
  2. YouTube
  3. iTunes
    1. High end cars now have podcast functionality built right into the car

Pod Casting

Turn consumption into production. The more value you give the more $ you make.






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